Marketing is hard

I know how to write. I know how to edit. I know how to craft articles that gain hundreds of thousands of views. I don't know how to market.

At its heart, marketing is about convincing someone that you, or your brand, is worth paying attention to. And that requires - go figure - your own belief that you or your brand is worth paying attention to. Or at least to be good enough at pretending that you can muddle through until you have enough clients that even you yourself can no longer doubt your own legitimacy. 

I don't believe in myself though. I know I have worthwhile things to say, I know I can take your work to the next level (I've done it many times). I know that I have the ability to teach authors to become better at their craft through my careful, empathetic feedback.

So I should believe in myself, right?

I should, but I don't. Because believing in myself would mean that I don't .

Some of you may read this post and think, 'this is classic imposter syndrome. I don't like that term, though, because I believe very much in my own work. I just don't believe that I, Beka, am worth bothering anyone else about.

How to market, when you find yourself ignoreable? I'm still working on that.