I know how to write. I know how to edit. I know how to craft articles that gain hundreds of thousands of views. I don't know how to market.
At its heart, marketing is about convincing someone that you, or your brand, is worth paying attention to. And that requires - go figure - your own belief that you or your brand is worth paying attention to. Or at least to be good enough at pretending that you can muddle through until you have enough clients that even you yourself can no longer doubt your own legitimacy.
I don't believe in myself though. I know I have worthwhile things to say, I know I can take your work to the next level (I've done it many times). I know that I have the ability to teach authors to become better at their craft through my careful, empathetic feedback.
So I should believe in myself, right?
I should, but I don't. Because believing in myself would mean that I don't .
Some of you may read this post and think, 'this is classic imposter syndrome. I don't like that term, though, because I believe very much in my own work. I just don't believe that I, Beka, am worth bothering anyone else about.
How to market, when you find yourself ignoreable? I'm still working on that.
To put it simply, content strategy is your unique plan for finding and engaging your audience using whatever media suits your business the best.
As a writer and editor, my content strategy is my pipeline for turning ideas into written content that's relevant to my different audiences (my readers, potential writing clients, and business clients) and then setting up a process to make sure that all of that content gets delivered to all the right outlets on a regular schedule.
Juggling so many different projects can become overwhelming extremely quickly. That's why I create systems to capture my ideas, pipelines to keep them organized, and automations (using tools like Airtable) to move projects from idea to posted with as little friction as possible. Once the hard work of setting up those systems is done, it's easy to create quality work, knowing that as long as I keep it updated in my pipeline, everything will get where it needs to go in the end.
Your content strategy will most likely include written content like blog posts, webpage, and newsletters, but it might also include things like podcasts, videos, or other content to engage potential customers. It all depends on who you're trying to reach, and what you want them to know about you!
If all of this is overwhelming to you, or you don't have time to create a strategy yourself, consider hiring a content strategist to help get your content production on track. We can take all of that psychic load from you, and let you keep doing what you do best.